Elevate your brand.
Increase your visibility.
Drive real results.
Amplify your impact.
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Build a powerful identity.
Transform your strategy.
Unlock growth potential.
Reach the right audience.
Make your brand unforgettable.
/// UNITE Salon Systems
Where Salon Style Meets Seamless Shopping
+125%
Traffic & Conversions
Search-optimized and conversion-focused rebuild drove significant growth.
+3X
Affiliate Orders
Integrated professional affiliate workflows boosted partner sales.
+87%
Mobile Engagement
Mobile-first UX with hair quiz and galleries increased on-the-go shopping.
2.5X
Faster Checkout
Streamlined Shopify Plus infrastructure improved purchase flow.
Rooted in professional haircare and trusted by salons nationwide, UNITE Hair built its reputation through stylist relationships and in-salon retail. As the brand looked to expand its reach and accelerate direct-to-consumer growth, its digital experience needed to evolve—without disrupting the professional ecosystem that fueled its success.
To modernize the brand’s online presence and unlock new revenue channels, UNITE partnered with Storm Brain to redesign its website and build a high-performance Shopify Plus platform—one that balanced immersive brand storytelling, intuitive product discovery, and integrated affiliate fulfillment for salon professionals.
— Services
— Technology
The Challenge
UNITE’s products were primarily sold through haircare professionals within retail salon outlets, limiting the brand’s direct-to-consumer footprint. As consumer demand for online purchasing increased, the existing website experience lacked the flexibility, UX sophistication, and Ecommerce infrastructure required to scale DTC sales.
At the same time, it was critical to preserve and support professional relationships by integrating affiliate ordering and fulfillment workflows for stylists and salons. The new platform needed to serve two audiences—consumers and professionals—while delivering a seamless, elevated shopping experience for both.
The Solution
Storm Brain led creative direction and platform development to reposition UNITE’s digital presence around modern Ecommerce growth. The engagement began with custom lifestyle and product photography, paired with edited video content that infused the brand with a fresh, Southern California energy—bringing UNITE’s personality and product benefits to life.
This visual storytelling was supported by a complete rebuild on Shopify Plus, delivering a flexible, high-performance foundation optimized for DTC expansion. The shopping experience was restructured to prioritize intuitive discovery, with filtering by hair type, desired results, and product category—making it easier for customers to find the right products quickly.
Shopify Plus enabled deeper functionality across the platform, including a personalized hair quiz, editorial-style content galleries, and integrated affiliate fulfillment workflows for professionals. Robust backend tools were also implemented to support salon locators, inventory visibility, and supply chain management—ensuring scalability and operational efficiency as the business grew.
The Result
The redesigned UNITE website successfully expanded the brand’s direct-to-consumer capabilities while strengthening its connection to the professional community. Enhanced UX, immersive visuals, and smarter product discovery increased engagement and conversion potential across audiences.
With a scalable Shopify Plus platform, integrated affiliate workflows, and a modern brand expression in place, UNITE is now positioned to grow DTC revenue, support salon partners, and evolve its digital ecosystem alongside changing consumer behavior.
Products that are cruelty free and high performing, deserve a platform built with structural integrity made for conversion.
Brand enhancements built for growth optimization.
The site was search and conversion rate optimized for target audiences and resulted in a 125% increase in traffic and conversion. Safer, more convenient way to enhance your home.
“Storm Brain is a pleasure to work with. They are proactive, helpful, organized and extremely strategic. We have a small internal team so having them become a part of our team, seamlessly, has made things easy.”
Malia O’Brien
— We’re a Creative Powerhouse
We Turn Ideas
Into Impactful Brands.
UNITE Salon Systems
