Unite Professional Salon Systems
Where Salon Style Meets Seamless Shopping
+125%
Traffic & Conversions
Search-optimized and conversion-focused rebuild drove significant growth.
+3X
Affiliate Orders
Integrated professional affiliate workflows boosted partner sales.
+87%
Mobile Engagement
Mobile-first UX with hair quiz and galleries increased on-the-go shopping.
2.5X
Faster Checkout
Streamlined Shopify Plus infrastructure improved purchase flow.
Unite Professional Salon Systems transformed their digital presence with a custom Shopify Plus site designed to expand direct-to-consumer sales and support professional affiliate fulfillment.
— The Challenge
The brand wanted to elevate UNITE’s website user experience in order to significantly expand its direct-to-consumer sales strategies. Products were primarily sold through hair care professionals within the retail salon outlets. This project was imperative to expand its footprint while also integrating an affiliate ordering fulfillment on the platform for professionals.
— The Approach
We drove the creative direction through custom lifestyle and product photography, along with edited video content that infused the brand with a modern, Southern California energy. This visual storytelling was paired with a complete rebuild of the website on Shopify Plus, allowing for a flexible, high-performance platform optimized for direct-to-consumer growth. We restructured the shopping experience to support filtering by hair type, desired results, and product category—making product discovery intuitive and engaging. Shopify Plus enabled the integration of a personalized hair quiz, editorial-style galleries, affiliate fulfillment workflows for professionals, and robust backend tools including a salon locator and supply chain management features.
— Services
— Technology
Products that are cruelty free and high performing, deserve a platform built with structural integrity made for conversion.
Brand enhancements built for growth optimization.
The site was search and conversion rate optimized for target audiences and resulted in a 125% increase in traffic and conversion. Safer, more convenient way to enhance your home.
“Storm Brain is a pleasure to work with. They are proactive, helpful, organized and extremely strategic. We have a small internal team so having them become a part of our team, seamlessly, has made things easy.”
Malia O’Brien
— We’re a Creative Powerhouse
We Turn Ideas
Into Impactful Brands.
Unite Professional Salon Systems