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/// Ancestral Supplements
Fueling Life Through Digital Growth
+273%
Ecommerce Conversion Rate
The redesigned Shopify Plus site tripled conversion rates within the first two months post-launch.
+435%
Transaction Volume
A restructured path to purchase and CRO-focused UX led to a 435% increase in total transactions.
+388%
Revenue Growth (YoY)
Enhanced subscription tools and seamless UX powered nearly 4X growth in revenue.
100%
Internal Management Control
Custom CMS and modular Shopify Plus build enabled full autonomy for in-house teams.
Ancestral Supplements is a direct-to-consumer wellness brand dedicated to helping people optimize nutrition through ethically sourced, whole-food supplements rooted in ancestral health principles. As the brand gained momentum and built a highly engaged audience, its Ecommerce platform became a critical driver of growth, education, and recurring revenue.
With rapid increases in consumer demand and brand recognition, Ancestral Supplements partnered with Storm Brain to elevate its digital experience. The goal was to create an immersive, conversion-driven Shopify Plus site that could scale with growth, support subscriptions, and empower internal teams to manage and evolve the platform independently.
The Challenge
Ancestral Supplements was experiencing rapid growth in both sales and consumer awareness, but its existing website experience was not fully equipped to support the next phase of Ecommerce expansion.
The brand needed a more intuitive, engaging user experience that could improve product discovery, support lifestyle storytelling, and convert high-intent traffic more effectively. At the same time, the site needed to scale alongside fast-paced growth while remaining manageable by Ancestral’s internal team — without reliance on constant developer support.
Additionally, the platform needed to support advanced direct-to-consumer strategies, including subscriptions, customer segmentation, and high-impact marketing campaigns. Without a flexible, performance-optimized Ecommerce foundation, the brand risked leaving revenue on the table and slowing momentum.
The Solution
Storm Brain redesigned and rebuilt the Ancestral Supplements website as a conversion-focused, scalable Shopify Plus experience aligned with the brand’s mission and growth goals.
The approach began with a bold visual direction, introducing an earth-tone color palette and immersive layouts that reflected Ancestral’s natural philosophy and resonated with its loyal audience. Expansive content was reorganized to improve product discovery, SEO performance, and lifestyle storytelling, guiding users more clearly from education to purchase.
Built on Shopify Plus, the new platform delivered the flexibility and scalability required to support rapid growth. Enhanced subscription tools and advanced forms enabled better customer segmentation and recurring revenue strategies, while a modular site architecture allowed the internal team to manage content, products, and campaigns with ease.
Shopify Plus also made it possible to quickly launch high-impact landing pages for celebrity-backed and promotional campaigns, aligning creative storytelling with measurable performance.
The Result
The new Shopify Plus platform transformed Ancestral Supplements’ Ecommerce performance and internal workflows.
Within months of launch, conversion rates increased by 273%, transaction volume grew by 435%, and year-over-year revenue climbed by 388%. Improved subscription flows and UX clarity helped drive sustained growth, while the modular build gave internal teams complete control over site updates and optimization.
What was once a growing brand site evolved into a scalable Ecommerce engine — supporting conversion, retention, and long-term growth. Today, Storm Brain continues to support Ancestral Supplements through ongoing optimization and platform enhancements, ensuring the site evolves alongside the brand’s expanding audience and product offerings.
With a product benefitting life and health, access should be optimized and barriers to conversion eliminated.
Storm Brain’s improved site design and optimized user experience contributed to massive gains in Conversion Rate, Transactions, and Revenue year over year.
In the first two months of the redesigned site’s launch, Ecommerce Conversion Rates were up 273%, Transactions gained 435%, and Revenue jumped 388% in year-over-year analysis. (Google Analytics)
“We’re most impressed with Storm Brain’s excellent communication. They’re highly responsive, and they communicate things well. The team is extremely knowledgeable, and he made me feel better than any other company that I talked to.”
Cullen Danner
Director of DTC Growth, Ancestral Supplements
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