Elevate your brand.
Increase your visibility.
Drive real results.
Amplify your impact.
Strengthen your presence.
Dominate your market.
Maximize your reach.
Expand your influence.
Build a powerful identity.
Transform your strategy.
Unlock growth potential.
Reach the right audience.
Make your brand unforgettable.
/// JAKKS Pacific
Playful Brands Need Bold Digital Muscle
+92%
Wholesale Conversions
Shopify Plus upgrades streamlined B2B checkout.
+67%
Faster Asset Delivery
Embedded support sped up launches.
+41%
Organic Visibility
SEO audits boosted search rankings.
+38%
Promo Page Engagement
CRO wins increased session time.
As a global toy and consumer products company with an expansive portfolio of licensed and proprietary brands, JAKKS Pacific operates in a fast-paced, high-volume marketing environment. With frequent product launches, tight retail timelines, and constant campaign demands, the internal marketing team required a partner that could move at speed—without sacrificing brand consistency or performance.
To support this velocity, JAKKS Pacific partnered with Storm Brain as a direct creative and technical extension of its in-house team. Through a flexible retainer model, Storm Brain delivered ongoing design, development, optimization, and campaign asset creation—tailored to the needs of a global consumer brand.
The Challenge
JAKKS Pacific’s marketing engine moves quickly, spanning multiple platforms, audiences, and product categories. The internal team needed a partner capable of handling overflow across web, Ecommerce, and creative initiatives while also bringing strategic and technical expertise to SEO, CRO, and digital optimization.
The challenge wasn’t simply producing assets—it was finding a partner who could seamlessly integrate into existing workflows, maintain brand integrity across properties, and deliver measurable performance improvements under constant deadlines.
The Solution
Storm Brain embedded directly into JAKKS Pacific’s marketing operations through a scalable retainer model, supporting both its primary WordPress site and multiple Shopify Plus environments. This structure enabled rapid execution of new site sections, performance enhancements, and custom features—including the development of a client portal.
A major focus was JAKKS’ Wholesale Shopify Plus site, where Storm Brain implemented advanced B2B segmentation. This included hidden pricing for non-wholesale users, minimum order thresholds, customized checkout messaging, and tailored user flows designed specifically for wholesale customers.
Beyond Ecommerce, Storm Brain executed homepage takeovers, promotional landing pages, and CRO-driven optimizations to support product launches and seasonal campaigns. All assets were built to be fully responsive, brand-aligned, and performance-tracked via Google Tag Manager. Ongoing SEO audits and metadata refinements further strengthened organic visibility, with fast turnarounds and close collaboration defining the partnership.
The Result
The retainer partnership gave JAKKS Pacific the speed, flexibility, and technical depth needed to support its high-volume marketing calendar. Improved site performance, refined Ecommerce functionality, and CRO enhancements increased efficiency across launches and campaigns.
With Storm Brain operating as an embedded extension of the internal team, JAKKS Pacific gained a reliable, scalable digital partner—one capable of delivering consistent execution, technical rigor, and measurable impact across a complex, global digital ecosystem.
“The quality of their work is consistently impressive — clean, precise, and reliable.”
Jessica Nassi
— We’re a Creative Powerhouse
We Turn Ideas
Into Impactful Brands.
JAKKS Pacific
