JAKKS Pacific

Playful Brands Need Bold Digital Muscle

Storm Brain became a direct creative and technical partner to JAKKS Pacific, supporting their in-house marketing team through a flexible retainer that covered design, development, optimization, and campaign asset creation—aligned with the needs of a fast-paced, global toy brand.

— The Challenge

JAKKS Pacific’s marketing engine moves fast—with frequent product releases, tight retail windows, and a high bar for consumer engagement. The internal team needed a partner that could match their pace, handle overflow across web and creative needs, and bring deep technical insight to evolving SEO and digital optimization requirements. The challenge wasn’t just output, but finding a partner who could strategize, design, and build with brand consistency and measurable performance in mind.

— The Approach

As JAKKS’ embedded digital partner, we supported both their WordPress site and multiple Shopify Plus environments through a scalable retainer model, delivering new site sections, performance optimizations, and custom features like a client portal. A key focus was their Wholesale Shopify Plus site, where we implemented segmentation for B2B customers—including hidden pricing for non-wholesale users, minimum order requirements, and tailored checkout messaging. We also executed homepage takeovers, promotional landing pages, and CRO-driven web optimizations, ensuring every asset was responsive, brand-aligned, and tracked via Google Tag Manager. Ongoing SEO audits and metadata refinements further strengthened organic visibility, with fast turnarounds and close collaboration at the core of the partnership.