Why Storm Brain?
Elevate your brand.
Increase your visibility.
Drive real results.
Amplify your impact.
Strengthen your presence.
Dominate your market.
Maximize your reach.
Expand your influence.
Build a powerful identity.
Transform your strategy.
Unlock growth potential.
Reach the right audience.
Make your brand unforgettable.

Ammunition Whiskey & Wine

Bold Whiskey Built on Bold Design

+42%

Conversion Rate Lift

We begin by aligning on objectives, brand goals, KPIs, and audience insights—laying the groundwork for measurable success.

+38%

Mobile Engagement Boost

Redesigned mobile UX led to a 38% jump in time-on-site and product page engagement.

2.4x

Improved Site Speed

Shopify Plus implementation cut average page load times by more than half.

+29%

Organic Search Growth

SEO strategy improved keyword rankings, increasing organic sessions by 29%.

Building brand awareness and securing trust in a leading-edge health science product

The Challenge

The challenge was to expand and refine the existing brand elements, enhancing the online presence with a cohesive strategy, a stronger visual identity, and a more functional, high-performing website.

The Approach

We crafted a brand and online presence from the ground up, anchored by a custom Shopify Plus build that enabled flexibility, speed, and scalability. Starting with a strategic foundation that echoed the product’s tactile appeal, we sourced textures that mirrored the wood grain on the bottles to create a sensory connection to the product’s core. Leveraging Shopify Plus allowed us to seamlessly integrate existing video content, optimize mobile performance, and enhance the shopping experience with fast, reliable checkout flows and modular content blocks. The vintage aesthetic paired with the Shopify Plus infrastructure resulted in a frictionless, high-converting site experience. The result is a seamless, engaging Ecommerce platform that elevates brand storytelling, strengthens customer interaction, and sets the stage for long-term growth.

A Shopify overhaul to fuse Ecommerce and retail.

Bridging Ecommerce and retail experiences.

Ammunition’s brand evolution transforms the shopping journey into a seamless, immersive experience. The new website combines product education with an authentic brand story, engaging customers both online and in-store to inspire loyalty and elevate their whiskey experience.

case study ammunition

Storm Brain exceeded our expectations in every way and they delivered top-quality work quickly. Every task was completed on time, and communication was seamless. The entire experience was efficient and stress-free.

Picture of Samantha Adcock

Samantha Adcock

Director of Marketing, Ammunition