Global Scale with Future-Ready UX.

Storm Brain led a strategic overhaul of Sonoco’s global website experience—starting with stakeholder workshops and deep discovery to align business objectives across diverse product lines and global audiences. We began by mapping the full user journey, auditing existing content structures, and identifying critical UX pain points across devices and regions. From there, we developed a future-proof design system rooted in modularity and scale. At the heart of the solution was a custom-built library of 65+ mix-and-match content modules—each designed for flexibility, visual consistency, and development efficiency. These components were designed and prototyped in Figma, layered with reusable design tokens and style variables to ensure easy adaptation by Sonoco’s internal teams and third-party developers. We defined global UI standards, established a cohesive visual hierarchy, and introduced UX best practices tailored for conversion and accessibility. Each module was built to meet WCAG compliance standards and support localization needs. Our system enabled seamless integration of new content, campaign landing pages, and product highlights—while reducing technical debt and simplifying governance for Sonoco’s internal teams. The result was not just a new website design, but a robust digital framework built to evolve with the organization.