/// Avela
Turning Clean Ketones Into a Category-Defining Consumer Brand.
+128%
Qualified Traffic Increase
SEO + PPC campaigns reached health-conscious buyers.
–36%
Cost-per-click Drop
Refined ad targeting and keyword strategy paid off.
+4x
Email Engagement
Product-focused sequences drove more opens and clicks.
+73%
Tradeshow Lead Capture Rate
Branded booth collateral drove stronger in-person CTAs.
Positioned in the rapidly growing wellness space, Avela develops BHB-powered products designed to support clean energy, performance, and metabolic health. As the brand prepared to expand awareness and introduce new product lines, it needed a digital and marketing foundation capable of cutting through a crowded market with clarity and credibility. To establish authority and drive awareness, Avela partnered with Storm Brain for an integrated marketing rebuild—connecting SEO, paid media, content, and WordPress support into a cohesive growth engine.
The Challenge
Avela faced the challenge of building brand recognition in a competitive wellness landscape dominated by established players. With limited familiarity among health-conscious consumers and a lean internal team, the brand required hands-on expertise across multiple disciplines.
Success depended on elevating digital visibility, educating audiences around BHB-based benefits, and supporting new product launches—while maintaining a consistent, trustworthy presence across search, paid channels, email, and owned media. Without an integrated strategy, efforts risked being fragmented and inefficient.
The Solution
Storm Brain delivered a connected marketing system designed to translate strategy into execution across channels. High-performance SEO and PPC campaigns were built and managed to increase keyword visibility and drive qualified traffic, with paid media running across Google and LinkedIn to reach wellness-focused and professional audiences.
To extend brand presence beyond digital channels, Storm Brain designed print and tradeshow collateral that reinforced messaging in physical environments—ensuring continuity across live events, booths, and follow-up campaigns.
The WordPress website was supported through a monthly retainer, enabling continuous updates, performance improvements, and technical maintenance as campaigns evolved. In parallel, Storm Brain established a scalable email marketing program using Mailchimp, creating campaign-ready templates and a structured calendar focused on product education, launches, and brand storytelling.
From search results and landing pages to inbox messaging and tradeshow interactions, every touchpoint was refined to reinforce trust, clarity, and clean health science.
The Result
The integrated marketing rebuild strengthened Avela’s digital presence and positioned the brand as a credible voice in the wellness space. Improved search visibility and paid performance increased awareness for BHB-powered products, while consistent content and email campaigns supported ongoing education and engagement.
With a connected marketing engine and reliable WordPress support in place, Avela is now equipped to scale awareness, support product expansion, and grow confidently in a competitive, health-driven market.
A scientific wellness brand deserves scientific marketing precision.
Fueling visibility with clean performance.
Ongoing digital strategy and execution helped Avela amplify brand reach, boost qualified traffic, and maintain consistency across marketing channels—laying the groundwork for scale in the functional health space.
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Avela