DIG Corp
B2B & B2C Product Catalog Web Development
+227%
Product Page Views
Rebuilt catalog structure and enhanced UX boosted engagement across SKUs.
3X
Faster Navigation Time
Simplified UI reduced friction for both pro installers and DIY users.
+112%
Organic Traffic Increase
SEO-forward architecture and content strategy improved search visibility.
100%
Legacy Data Migration Success
Decades of product information securely ported to a scalable WordPress CMS.
Creating an online experience for irrigation experts and at home enthusiasts.
— The Challenge
DIG drip irrigation systems are sold to three unique audience segments, both B2B and B2C. The business managed an expansive catalog of products and individualized parts on a pre-existing outdated database.
— The Approach
We approached the project from the perspective of a new user—prioritizing easy access to resources and detailed product information without requiring existing brand familiarity. The updated site was designed to house DIG’s expansive product catalog within a clean, intuitive UI/UX framework. Built on WordPress, the platform allowed for a seamless migration of the legacy database while offering long-term flexibility, content control, and improved navigation across B2B and B2C audiences. The result is a modern, user-focused site that elevates the brand while simplifying the product discovery experience.
— Services
— Technology
A central system for the family of DIG products, with clear content architecture.
Empowering Customers to Grow.
The key to success from an architectural and business management standpoint was to create a new framework for product organization. Once established, visual design was expanded for the brand.
“The project we gave them was quite tedious as it involved moving a highly customized website over to a new hosting platform, but they did a great job and were very easy to work with along the way. They did a beautiful redesign of the frontend of the website as well, and we love how it turned out.”
Eric Levy
— We’re a Creative Powerhouse
We Turn Ideas
Into Impactful Brands.
DIG Corp