Why Storm Brain?
Elevate your brand.
Increase your visibility.
Drive real results.
Amplify your impact.
Strengthen your presence.
Dominate your market.
Maximize your reach.
Expand your influence.
Build a powerful identity.
Transform your strategy.
Unlock growth potential.
Reach the right audience.
Make your brand unforgettable.

DIG Corp

B2B & B2C Product Catalog Web Development

+227%

Product Page Views

Rebuilt catalog structure and enhanced UX boosted engagement across SKUs.

3X

Faster Navigation Time

Simplified UI reduced friction for both pro installers and DIY users.

+112%

Organic Traffic Increase

SEO-forward architecture and content strategy improved search visibility.

100%

Legacy Data Migration Success

Decades of product information securely ported to a scalable WordPress CMS.

Creating an online experience for irrigation experts and at home enthusiasts.

The Challenge

DIG drip irrigation systems are sold to three unique audience segments, both B2B and B2C. The business managed an expansive catalog of products and individualized parts on a pre-existing outdated database.

The Approach

We approached the project from the perspective of a new user—prioritizing easy access to resources and detailed product information without requiring existing brand familiarity. The updated site was designed to house DIG’s expansive product catalog within a clean, intuitive UI/UX framework. Built on WordPress, the platform allowed for a seamless migration of the legacy database while offering long-term flexibility, content control, and improved navigation across B2B and B2C audiences. The result is a modern, user-focused site that elevates the brand while simplifying the product discovery experience.

A central system for the family of DIG products, with clear content architecture.

Empowering Customers to Grow.

The key to success from an architectural and business management standpoint was to create a new framework for product organization. Once established, visual design was expanded for the brand.

The project we gave them was quite tedious as it involved moving a highly customized website over to a new hosting platform, but they did a great job and were very easy to work with along the way. They did a beautiful redesign of the frontend of the website as well, and we love how it turned out.

Picture of Eric Levy

Eric Levy