NURX
Optimizing Health Access One Experience at a Time.
100+
Custom Templates & Modules
Purpose-built for CRO, rapid deployment, and A/B testing velocity.
↓38%
Cost Per Acquisition
Enhanced UX and faster performance reduced media spend inefficiencies.
↑70%
Page Speed
Technical overhaul boosted performance across key conversion paths.
4X
Testing Capacity
Flexible templates and CMS tools enabled real-time experimentation and iteration.
A system-wide redesign and performance revamp—transforming Nurx’s digital experience with flexible modules, CRO-forward templates, and ongoing site optimization to boost engagement and conversion across the board.
— The Challenge
Nurx needed a more efficient, high-performing site that could scale with their marketing initiatives. Their internal team required flexible tools to support rapid campaign execution, while site performance, user engagement, and template consistency were falling short of growth goals. The existing infrastructure was also limiting A/B testing velocity and increasing paid media costs.
— The Approach
We took a holistic, iterative approach—redesigning and rebuilding over 100 templates and flexible modules to support dynamic PDPs and landing pages tailored for conversion. Powered by a custom WordPress CMS and integrated Twig theme, the new modules gave the Nurx team extensive visual and functional controls—font sizing, color schemes, layout options, and display variants—enabling rapid A/B testing and creative flexibility. In parallel, we conducted deep technical performance optimization: eliminating outdated assets, overhauling the asset pipeline, and implementing build system improvements that resulted in a 50–70% increase in page performance. As part of an ongoing collaboration, we continue to deliver accessibility audits, CRO-driven enhancements, and the development of a production-ready design system built in Figma to mirror and extend live-site functionality—bridging strategy, design, and deployment in real time.
Where digital health meets real performance.
A faster foundation for measurable growth.
The site’s redesigned templates and optimized performance architecture enabled more efficient testing, improved UX, and significantly reduced cost-per-acquisition across paid media campaigns.
“They were great partners for new ideas and experiments.”
Agustin Vilaseca, Senior Staff Engineer
— We’re a Creative Powerhouse
We Turn Ideas
Into Impactful Brands.
NURX