Elevate your brand.
Increase your visibility.
Drive real results.
Amplify your impact.
Strengthen your presence.
Dominate your market.
Maximize your reach.
Expand your influence.
Build a powerful identity.
Transform your strategy.
Unlock growth potential.
Reach the right audience.
Make your brand unforgettable.
/// House of Lashes
Beauty Elevated with Seamless Shopping
+229%
Conversion Rate Lift
Reimagined UX and CRO-focused flows drove major gains.
2.4x
Faster Page Load Speeds
Optimized performance on Shopify Plus.
+161%
Growth in Subscription Sign-ups
Quiz and education tools converted browsers into loyal buyers.
+318%
Increase in Mobile Engagement
Mobile-first design aligned with shopper behavior.
House of Lashes partnered with Storm Brain to elevate its ecommerce experience and bridge the gap between digital shopping and national retail presence. The engagement focused on brand strategy, UX design, and Shopify Plus development—creating a high-performance platform that blended education, culture, and conversion to serve both new and loyal lash enthusiasts. The result was a streamlined, mobile-first experience designed to drive discovery, simplify product selection, and increase conversion. By aligning storytelling with technical performance, Storm Brain delivered a scalable ecommerce foundation that supports ongoing growth, retail integration, and future product launches.
The Challenge
With products sold in major retail outlets nationwide, House of Lashes needed its ecommerce experience to match the strength of its in-store brand presence. The existing site lacked personality, intuitive navigation, and clear product education—resulting in missed opportunities to communicate brand promises, build trust, and convert traffic. Performance issues, including site speed and store organization, further limited scalability as the brand continued to grow across ecommerce and retail channels.
The Solution
Storm Brain led a full brand and digital repositioning, beginning with strategic workshops and competitive analysis to refine House of Lashes’ messaging, tone, and visual identity. We redesigned the UX to bring personality, clarity, and confidence to the shopping experience—making it easier for customers to discover, learn, and choose the right products.
The site was rebuilt on Shopify Plus, delivering a fast, scalable, and conversion-optimized foundation. We introduced advanced store organization with improved filtering, category navigation, and performance enhancements, alongside experiential features such as a personalized lash quiz, interactive education tools, curated lookbooks, and a robust subscription model. These elements brought the brand’s in-store expertise and culture into the digital experience—while Shopify Plus ensured long-term flexibility and operational efficiency.
The Result
The result was a seamless, high-performing ecommerce platform that elevated House of Lashes’ brand presence and strengthened the connection between retail and digital channels. Customers now engage with a shopping experience that combines product education, cultural storytelling, and intuitive UX—driving improved site speed, higher conversion rates, and stronger brand loyalty. The transformation positioned House world’s eCommerce not just as a sales channel, but as a core brand experience that supports ongoing growth across retail, subscription, and direct-to-consumer initiatives.
An Ecommerce redesign to enhance brand experience and progress product education.
CBridging the brand from eCommerce to retail experiences.
As part of its brand evolution, the House of Lashes Ecommerce transformation provides a shopping and learning experience unlike any other industry stakeholder. The customer journey and experience combine culture with product education to inspire new and loyal enthusiasts.
“Storm Brain is a pleasure to work with. They are proactive, helpful, organized and extremely strategic. We have a small internal team so having them become a part of our team, seamlessly, has made things easy.”
Molly
Montgomery
— We’re a Creative Powerhouse
We Turn Ideas
Into Impactful Brands.
House of Lashes
