Elevate your brand.
Increase your visibility.
Drive real results.
Amplify your impact.
Strengthen your presence.
Dominate your market.
Maximize your reach.
Expand your influence.
Build a powerful identity.
Transform your strategy.
Unlock growth potential.
Reach the right audience.
Make your brand unforgettable.
House of Lashes
Beauty Elevated with Seamless Shopping
+229%
Conversion Rate Lift
Reimagined UX and CRO-focused flows drove major gains.
2.4x
Faster Page Load Speeds
Optimized performance on Shopify Plus.
+161%
Growth in Subscription Sign-ups
Quiz and education tools converted browsers into loyal buyers.
+318%
Increase in Mobile Engagement
Mobile-first design aligned with shopper behavior.
Enhanced brand strategy, UX design and Shopify development for lash enthusiasts.
— The Challenge
Products are sold in national retail outlets nationwide, and the brand wanted to enhance the brand strategy and design presentation to highlight education, brand promises and culture, and significantly improve site speed, conversion, and overall performance. The existing site lacked personality, intuitive user experience and store organization.
— The Approach
We led with a full brand repositioning—refining the messaging, tone, and visual identity through interactive strategy workshops and competitive analysis. New UI/UX design enhancements brought personality and clarity to the digital experience, aligning the site with the brand’s core values and promises. The rebuild was executed on Shopify Plus, enabling a fast, scalable, and conversion-optimized platform. Features like a personalized lash quiz, interactive education tools, lookbook integration, and a robust subscription model were seamlessly integrated. Shopify Plus also supported advanced store organization with filtering, category navigation, and performance optimizations that brought the in-store experience online—and elevated it.
An Ecommerce redesign to enhance brand experience and progress product education.
CBridging the brand from eCommerce to retail experiences.
As part of its brand evolution, the House of Lashes Ecommerce transformation provides a shopping and learning experience unlike any other industry stakeholder. The customer journey and experience combine culture with product education to inspire new and loyal enthusiasts.
“Storm Brain is a pleasure to work with. They are proactive, helpful, organized and extremely strategic. We have a small internal team so having them become a part of our team, seamlessly, has made things easy.”
Molly
Montgomery
— We’re a Creative Powerhouse
We Turn Ideas
Into Impactful Brands.
House of Lashes
