/// Quake Global
Visibility, Strategy, and Scale for a Connected Future
+212%
Increase in website leads
Performance-focused CRO and SEO drove qualified conversions.
+300%
Lift in retargeting CTR
Remarketing campaigns re-engaged high-intent site visitors.
+5x
More efficient ad spend
ABM segmentation and channel refinement reduced CPL across campaigns.
+1
Custom-built marketing dashboard
Live metrics across SEO, paid, and social enabled data-driven decisions.
Operating at the intersection of healthcare and industrial technology, Quake Global is a leader in connected device solutions designed for high-stakes, highly regulated environments. As demand increased across its healthcare and industrial verticals, Quake needed a digital presence and marketing system capable of supporting enterprise-level acquisition, long sales cycles, and account-based engagement.
To elevate visibility, streamline acquisition funnels, and reinforce category leadership, Quake partnered with Storm Brain to modernize its digital platform and implement a performance-led marketing engine—uniting SEO, CRO, ABM, and paid media into a scalable growth system.
The Challenge
Quake Global’s legacy digital ecosystem struggled to support inbound visibility, lead generation, and retargeting at scale. The existing website lacked clarity in content hierarchy, product storytelling, and conversion paths—making it difficult to communicate complex technology and guide enterprise buyers through long-cycle funnels.
At the same time, paid media efforts were underperforming, with limited ROI and insufficient audience targeting across niche healthcare and industrial markets. To compete effectively in a high-stakes B2B landscape, Quake needed a cohesive brand narrative, a more intuitive user experience, and precise, data-driven marketing strategies built for enterprise ABM and extended decision-making cycles.
The Solution
Storm Brain began by reengineering Quake Global’s digital foundation, redesigning and rebuilding its WordPress website with a UX framework focused on clarity, conversion, and product-led storytelling. Working closely with internal stakeholders, complex technical offerings were translated into clear value propositions, strategic CTAs were mapped across the funnel, and SEO best practices were implemented sitewide to strengthen organic visibility.
On the campaign side, Storm Brain developed a multi-channel performance strategy centered on targeted audience segmentation and account-based marketing. LinkedIn campaigns leveraged Sales Navigator and ABM workflows to reach key decision-makers across healthcare and industrial accounts, while Google Ads and Facebook remarketing campaigns re-engaged warm audiences with industry-specific creative.
Advanced attribution and analytics systems were introduced to unify data across SEO, paid media, social, and website performance. Monthly dashboards provided real-time visibility into campaign effectiveness, enabling continuous optimization of landing pages, ad spend, and conversion paths. During the COVID era, Storm Brain also built specialized outreach and messaging flows highlighting Quake’s role in healthcare safety and facility containment—layered with automated nurture sequences and remarketing touchpoints to maintain momentum from first interaction through long-term funnel progression.
The Result
The integrated digital and performance marketing system transformed Quake Global’s online presence into a scalable enterprise acquisition engine. A clearer website structure and stronger product storytelling improved engagement and conversion efficiency, while targeted ABM and paid media strategies increased visibility among high-value healthcare and industrial accounts.
With unified analytics, refined attribution, and continuous CRO improvements, Quake gained greater control over long-cycle funnel performance and marketing ROI. The result was a cohesive, performance-led growth platform—supporting sustained lead generation, improved retargeting efficiency, and reinforced category leadership across Quake’s core verticals.
A digital system aligned to enterprise sales cycles.
Built to engage, convert, and grow.
Quake Global’s new digital ecosystem supported high-stakes marketing efforts—enhancing visibility, simplifying lead workflows, and scaling outreach to key industries with precision.
“The team was incredibly responsive and nailed every detail.”
Brian Hurley President
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We Turn Ideas
Into Impactful Brands.
Quake Global