Elevate your brand.
Increase your visibility.
Drive real results.
Amplify your impact.
Strengthen your presence.
Dominate your market.
Maximize your reach.
Expand your influence.
Build a powerful identity.
Transform your strategy.
Unlock growth potential.
Reach the right audience.
Make your brand unforgettable.
/// Howler Head
Premium Spirits. Precision Ecommerce.
+37%
Site speed improvement
Performance-focused dev reduced load time and boosted UX.
+22%
Product visibility increase
Refined PDP structure and technical SEO elevated discoverability.
+18%
Checkout conversion rate lift
Streamlined cart and nav reduced drop-off friction.
+41%
Mobile engagement growth
Mobile-first adjustments improved scroll depth and interaction.
Howler Head has experienced rapid growth as its bold brand and expanding retail footprint gained national attention. To support that momentum on the direct-to-consumer side, Howler Head partnered with Storm Brain to evolve its Shopify Ecommerce experience—focusing on modern UI/UX, conversion efficiency, and a scalable SEO foundation built for performance.
— Services
— Technology
The Challenge
As the brand scaled, Howler Head’s Shopify storefront began to show strain. The site lacked modern UI/UX standards, included broken or inconsistent template elements, and was not fully optimized for SEO or conversion. Navigation and site structure made discovery harder than it needed to be, and the platform didn’t adequately support growing national visibility or local retail discovery. The challenge was to modernize the Ecommerce experience without disrupting momentum—delivering a faster, clearer, and more scalable platform aligned with the brand’s growth trajectory.
The Solution
Storm Brain launched a comprehensive Shopify optimization initiative centered on UX, CRO, and technical performance. Product templates were redesigned for clarity and consistency, cart functionality was enhanced, and structured navigation was introduced to improve product discovery and purchase flow. Accessibility improvements and performance optimizations created a faster, more intuitive experience across devices. In parallel, a multi-pronged SEO strategy addressed metadata, Lighthouse scores, crawl errors, and product page structure—strengthening the site’s ability to rank and convert. To support omnichannel growth, Storm Brain also implemented a custom store locator and improved profile system, elevating local SEO while enhancing the overall user experience.
The Result
The optimized Shopify experience delivered a faster, cleaner, and more conversion-focused DTC platform that better reflects Howler Head’s brand momentum. Improved UX and site structure streamlined the path to purchase, while technical SEO enhancements strengthened visibility across national and local search. With a scalable Ecommerce foundation in place, Howler Head is now positioned to support continued growth—connecting DTC performance with broader retail expansion and long-term brand visibility.
A sharper Shopify experience built for speed and scale.
Faster, clearer, and built to convert.
The refreshed storefront delivered measurable improvements in speed, visibility, and conversion—creating a digital foundation ready to support ongoing growth.
“Every element is designed beautifully! They are very intelligent people. These days it's easy to hire a digital agency that doesn't know what they are doing. That is not the case with Storm Brain.”
