Shopify Ecommerce Brand

Revamped brand strategy, immersive UX design, and Shopify development to elevate the Ammunition experience.

CLIENT: Ammunition

FOCUS: Brand and Website Development

Client Mission Statement

Seamlessly connecting eCommerce and retail through a reimagined Shopify experience.

Services

visual
art direction

BRAND STRATEGY

UI/UX

WEBSITE DEVELOPMENT

SEO OPTIMIZATION

CONVERSION RATE OPTIMIZATION

MAINTENANCE & SUPPORT

The Challenge

The challenge was to expand and refine the existing brand elements, enhancing the online presence with a cohesive strategy, a stronger visual identity, and a more functional, high-performing website.

The Approach

We crafted a brand and online presence from scratch, starting with a strong foundation that resonated with the product’s essence. By sourcing textures that matched the wood grain on the bottles, we established a tactile connection to the product’s core. Coupled with existing video footage and a vintage aesthetic, we solidified the overall brand look and feel. The result is a seamless, engaging website that enhances the customer experience and drives lasting brand recognition, ensuring the brand resonates deeply with its target audience.

Color Pallete

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Typography

Headline – Engravrs Roman Bold

Body - Paperback 96 Roman

Although our love for whiskey has been unwavering, embarking on the journey to create our own was an entirely novel and daunting endeavor. However, in our signature Ammunition style, we eagerly delved headfirst into the adventure, determined to fashion something we could confidently present to all.
Our aspiration extended far beyond simply producing yet another whiskey. From selecting top-tier grains to meticulously handcrafting the final product, if it were destined to carry the Ammunition label, it had to be unequivocally exceptional.

A Shopify overhaul to fuse eCommerce and retail.

Bridging eCommerce and retail experiences.

Ammunition’s brand evolution transforms the shopping journey into a seamless, immersive experience. The new website combines product education with an authentic brand story, engaging customers both online and in-store to inspire loyalty and elevate their whiskey experience.

Storm Brain exceeded our expectations in every way and they delivered top-quality work quickly. Every task was completed on time, and communication was seamless. They were always responsive and addressed our questions within 24 hours. The entire experience was efficient and stress-free.

Director of Marketing